Training & Workshop
We provide various types of services that enable our clients to kick-start their predictive analytics journey by providing them product training and modeling services. Our goal is to help and guide the client analytics team to build their predictive analytics capabilities so that they can quickly leverage on the invested technologies to identify quick wins and eventually bringing incremental revenue to the business in the shortest period of time.
Our services include product training, workshops and consulting on predictive analytics:
Product Training/Workshop
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- Statistics Solution (PS Imago Pro)
- Predictive Modeling Solution (PS Imago Clementine)
Consulting Services
Purple consulting team combines best practices and deep experience in implementing predictive analytics and survey research solutions across industries that include telecommunications, public sector, mass media and others. The team is leveraging on various predictive analytics tools that are suitable to the customers’ environment and meet the analytics needs.
Below are some of the examples of predictive analytics applications and survey analytics that provide valuable insights for decision making.
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Business Goals |
Modeling Applications & Analytics Services |
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Targeted marketing initiatives (Cross-sell or up-sell campaigns) |
Segmentation Model, Behaviour Classification Model and Market Basket Analysis (products or services bundling) |
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Proactive Customer Retention (Reduce customer churn or attrition rate) |
Predictive Churn Model |
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Identify possible high-risk credit applications |
Credit Risk Classification Model |
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Go beyond simple reporting with survey data, customer data, sales data |
Statistical Analyses i.e. Hypotheses Testing, ANOVA, Correlations, Multivariate Analysis |
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Generate statistical reports or analytics tabulation with very specific formats |
Perform data audit and data preparation to identify relevant data format in order to create multi-dimensional analytics tabulations with required formats |